Jamie Kever '00

Jamie Kever ’00 entered Washington University’s Olin Business School with the goal of earning a bachelor’s degree in business administration and then becoming an event planner. But in the end it was not a plan but a fortuitous meeting that led to an opportunity that she couldn’t have predicted—a job with a Nashville-based start-up company that combines technical innovation with marketing savvy. Called edo Interactive (pronounced “E-Dough,”), the company created the Facecard prepaid debit card, which can be loaded with electronic coupons or incentives known as “Prewards®.” Appealing to customers because they can manage their accounts online, the cards are a marketing boon to retailers who can provide targeted Prewards® to particular demographic groups and then track the success of these incentives.

 

Jamie, who started out in customer service in October of 2008, is now a project manager. “I work on all aspects of a new card program,” she says, including meeting with prospective clients, hammering out the technical details of the card programs, analyzing data, and providing ongoing client management. Jamie loves the fast-paced, creative environment of a company that is continually evolving and growing, while also “revolutionizing the payment industry.” She notes, “Working for a startup is unbelievably rewarding. Every day is challenging. We’re doing something brand new, and nobody knows the best way to do it.”

Jamie says that Harding was an important influence and the place where she learned to value education, hard work, and the people around her. A former track and cross-country runner, soccer player, and cheerleader, she notes, “Harding taught me what it meant to be part of a community, and what it meant to set, and work for, and achieve your goals.”

 

Jamie graduated from the University School of Nashville and then the Olin Business School, where her studies focused mainly in the areas of human resources, operations and supply chain management, and entrepreneurship. She entertained a job offer from a Swiss agricultural chemical company before taking the leap with edo Interactive, a company she believes has a terrific future. “I work with an unbelievably smart and motivated team of people, who are excited to come to work every day, which is fantastic,” she says. “We all have common goals to build the company and make it great.”